2016 Undergraduate Research and Community Engagement Symposium

Elizabeth Kloenne, a senior nursing major at UofL, was excited to explain her project to a group of UofL students, faculty, and staff at the Undergraduate Research Symposium. Kloenne has been working with her mentor Dr. Marianne Hutti on research involving the perinatal grief scale, which measures the level of grief in mothers who experience…

Reflections of Social Media Class

This social media course has been great! I’ve learned so much in the last semester about social media management, building my personal brand, and social media as it relates to business. In this class we had the opportunity to meet social media professionals that are currently working successfully in the field and that unique experience…

Social Media and Crisis Communication

The theme of the week is social media as it pertains to crisis communication. Crisis communication occurs when a company engages in unprofessional conduct, an accidental social media update, a twitter hashtag gone wrong etc. and then has to respond to or “clean up” the resulting damage. According to Bernstein Crisis Management, there are 10…

Hootsuite University

A few days ago I had the pleasure of becoming Hootsuite University certified! Hootsuite University is a certification program designed to educate users in all things Hootsuite and social media marketing. The program teaches valuable skills about mastering the Hootsuite dashboard as well as important information about Business marketing and social media. I thought the materials that…

It’s All About Who You Know

I hate the phrase “it’s not what you know, but who you know” but it can’t be denied that, to an extent, this is true. We all hope that nobody who is under-qualified for a position will receive it simply due to their connections and we hope that our integrity will stop us from recommending someone…

Why Kentucky Derby’s Maggie Ray is Awesome

It was great to have Maggie Ray from the Kentucky Derby social media team come speak to our class today. One of my favorite parts of her presentation was when she described to us what exactly her job is and what she does on a daily basis. She said that she’s a: Strategist/content creator/marketing manager/community…

Off to Clemson for the Weekend

I am very excited to attend the annual ACC Student Leadership Symposium this weekend! Every year (typically in February) a few student representatives and a faculty or staff member from the ACC universities gather at a host university to share leadership strategies and knowledge regarding a specific social issue. This year the topic is Sustained…

Linked In to LinkedIn

I was surprised in class today when I learned that LinkedIn has been around since 2003! I assumed it was a fairly new social network since I didn’t hear about it until last year. In case you are also out of the “LinkedIn Loop” and have no idea what I’m talking about allow me to…

Leah Shultz Says…

Leah Shultz, the Social Media and Marketing Director for Papa Johns, joined our class today and offered some helpful tips for life in the social media career field. Not only was Leah funny and fashion forward (I really liked her sneaker wedges), she was very knowledgeable about the world of social media (Click this link…

Technology=Frustrating Sometimes

Recently in one of my Communication courses we had a discussion about the positives and negatives of technology, it was quite scintillating so I thought I would use it as a blog topic for the week. Technology is of course a revolutionary advancement that has changed the lives of everyone on earth. However, this change…

Eat. Love. Louisville.

Allison Myers from Eat. Love. Louisville. was our guest speaker in class today and she was my FAVORITE so far (and not just because I love food… and she brought cake… specifically fancy Petit Fours… see below). I thought she was really informative on locally owned restaurants and food here in Louisville as well as…

Visual and Video and Snapchat

Let’s talk about the new (well maybe not so new anymore) social media platform rising rapidly through the ranks of the digital world… Snapchat. If you’ve been living under a rock and don’t know what Snapchat is, stop reading this and go look at this Wikihow article which is actually a quite helpful guide on…