Visual and Video and Snapchat

Let’s talk about the new (well maybe not so new anymore) social media platform rising rapidly through the ranks of the digital world… Snapchat.

If you’ve been living under a rock and don’t know what Snapchat is, stop reading this and go look at this Wikihow article which is actually a quite helpful guide on the operating mechanisms of SC despite the fact that it’s a Wikihow article.

While I was perusing my Twitter feed this morning I came across an article brought to us by socialmediatoday.come entitled How are People Really Using Snapchat? Snapchat being my favorite social media platform (easily where I spend most of my time between Facebook, Instagram, and Snapchat), I was instantly curious.

It turns out that I’m not the only SC super fan out there, almost 9,000 images are shared on Snapchat every second, along with over 7 billion video views according to the above article. But why? What makes SC so popular and addictive?

I have three reasons:

  1. You can be ugly. Social media tends to be a place where we want to put out the “best” versions of ourselves. We instantly untag ourselves from unflattering pictures and we’re always updating with images/statuses of the most interesting moments of our day. Snapchat is not like that. Snapchat is for the trivial, meaningless moments that don’t matter. Snapchat is for the ugly double chin pictures that we can send to our friends because it only lasts for a second. Unless they screenshot it. Which should be against the laws of Snapchat.
  2. It’s quick… even quicker then Twitter. Snapchat allows us to absorb content at a fast pace. It’s even quicker now that you can tap through snaps that you don’t want to see… as if watching 1-10 seconds of content was that long to begin with.
  3. SHORT VIDEO CONTENT. In class this week we’ve talked about photo and video content creation and SC definitely does a good job in this area. According to 37 Stats You Should Know About Visual Content Marketing in 2016 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. We LOVE videos, specifically short videos, and Snapchat provides that.
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