Allison Myers from Eat. Love. Louisville. was our guest speaker in class today and she was my FAVORITE so far (and not just because I love food… and she brought cake… specifically fancy Petit Fours… see below).
I thought she was really informative on locally owned restaurants and food here in Louisville as well as social media. It was great to see a successful brand that has gained followers strictly through organic growth and engagement. I appreciated Allison’s open demeanor and her obvious passion for Eat.Love.Louisville. I particularly enjoyed her “3 C’s Tips for Instagram” and her “Tips for taking food pics”:
3 C’s for Instagram
- Content. Be sure to put a lot of thought and consideration into what you post. TRY NOT TO BE RANDOM.
- Consistency. If you’ve been posting a certain thing and building a certain personal brand, don’t post something that is out of character with your Instagram. The look is important. Followers follow you for a reason!
- Collaboration. Work with others! Collaboration is mutually beneficial for both accounts. Create a community with friends and associates who have the same interests as you. Connect with the community!
Tips for taking food pics
- Clean your lens.
- Multiple Angles.
- Add a human touch. People like to see other people.
I love the Eat.Love.Louisville. Instagram page because the content is so visually appealing and creative that you don’t even have to be a “foodie” to connect with it… even though I’m a firm believer that everyone is a foodie at heart.